Affordable Marketing Techniques

They say that in order to make money, one has to actually spend money. It’s really important to use various marketing techniques in order to get the brand out in the market and this often requires a budget. For many entrepreneurs, marketing does not come naturally. They keep switching between marketing strategies without knowing if their efforts are going to pay-off in the long run. However, if you only have a small budget for marketing, the following ideas will help you market your business at a low cost. 1. Affiliate Marketing (Influencers) Affiliate marketing is also known as performance marketing. It is a way of having others, typically big influencers in your market niche, promote your brand or service. This generates a continuous stream of income and it keeps getting better. There are usually three forms of affiliate marketing goals: Increased website traffic, increased revenue and Marketing budget and performance.

2. Affiliate Marketing (Campus Ambassadors)

Campus Ambassadors are liaisons between the company and its customers. They serve as the voice and main contact for the company. They help in marketing your product/service by representing the company in the market.

They can be used for the following:

• Planning and hosting events

• Providing product demonstrations

• Collecting feedback and sharing new ideas 3. Social Media Marketing

Social media marketing is one of the most powerful way for businesses to reach potential customers. Most customers are already communicating with brands online, and if you’re not directly speaking to them via various platforms like Facebook, Instagram and twitter, then you’re missing out. Good marketing on social media can bring remarkable success to your business with little to no monetary investment from your side.

4. Search Engine Optimization (SEO)

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how you can turn your contacts into connections, you want search engines like Google to show it as a top result for anyone who searches for the phrase “Connections/Contacts”. SEO is the magic you need to work on in your article to make Google include your post as one of the top results whenever someone searches for your preferred keyword.

5. Networking Events Networking is about building long term relationships and a good name for your brand. Networking is one of the cheapest and most effective form of marketing for any business and there are plenty of ways to do it. There are various networking events that you can attend across your city. To attend these events, you usually have to pay a small amount of money upfront and you usually get your money's value back by the end of the event. For Example the networking events that we host.

6. Guerrilla Marketing

Guerrilla marketing is an unconventional form of inbound marketing, which raises awareness among large audiences, without interrupting them. What marketers really enjoy about this is its lost cost nature. The only investment here is a creative, intellectual one- its implementation. Examples include the use of publicity stunts, viral videos, stencilled graffities, etc.

7. Email Marketing Email marketing is the use of email to develop relationships with potential customers and clients. Emailing is an inexpensive way to advertise your company and its products. It is easy to set up and track, making it a very accessible form of marketing for small businesses. Email marketing goes hand-in-hand with social media marketing. Adding your social media handles in an email, gives customers an additional way to connect with your brand. At Project Network India, we conducted a panel discussion on “Affiliate Marketing and Affordable Marketing Techniques”. Here’s a sneak peak of what the event at @thebombaybronx looked like! With enthusiastic entrepreneurs and an experienced panel, it was one of the best witnessed by the companies.